The challenge was to conceptually and aesthetically develop the Christmas campaign for Betty Crocker. In addition to crafting a strong creative direction, we needed to produce a comprehensive toolkit with editable assets for different markets. These assets would support point-of-sale displays, ensuring consistent execution across regions.

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IDEA

• Developed a creative concept with a descriptive manual, outlining key visuals for application in both retail stores and digital platforms.

• Designed a toolkit with editable files, allowing markets to download and customize assets for localized execution.

• Ensured adaptability for Spanish, English, and Portuguese-speaking markets.

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RESULTS

• Successfully integrated the campaign across all Betty Crocker markets, reinforcing brand consistency and identification.

• Enhanced brand positioning and visibility, both in physical stores and digital channels.

• Provided markets with ready-to-use assets, enabling efficient local implementation while maintaining a cohesive global image.