CONTEXT

With the global context triggered by the Covid-19 pandemic, Pepsico needed to develop a solution to communicate directly with the owners of small restaurants in Latin America.

 

OBJECTIVE

Provide all restaurants with the necessary tools to facilitate communication with their customers upon reopening. Create a channel to centralize the materials, training, and best practices that will help them reopen during the new normal.

 

SOLUTION

We developed five extranets adapted to five markets where we share news, events, links, documents, POP and social media toolkits specifically created for the use of restaurateurs as they returned. In addition, we generated three interactive tools aimed at helping them in this new stage. These developments gave them autonomy to generate communication materials that would boost sales in a fast and interactive way.

 

RESULTS

The extranet became a formal communication portal between the brand and the restaurants, centralizing all the necessary files to boost sales. It is the new official Knowledge Management of bottlers and their restaurants.

​