PROBLEM

Victus wanted to build brand awareness for their product, Enterex Diabetic, a balanced shake specially formulated for people with diabetes.

The brand was not leveraging social media, believing it would be too difficult to reach their specific target market in the US and Puerto Rico.

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SOLUTION

We launched a social media campaign specifically tailored to their brand and target audience, significantly increasing product awareness.

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Key elements of the campaign:

• Messaging that spoke directly to people affected by diabetes, making the brand relatable and trustworthy.

• Broadened brand awareness across the entire Enterex product line.

• Promoted Enterex Diabetic as a healthy alternative for a snack, resonating with the target audience.

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RESULTS

In just two months, the campaign delivered remarkable results:

• Interaction:

  • August: +1,000%

  • September: +150%

• Fans:

  • August: +275%

  • September: +68.93%