OBJECTIVE

Engage construction workers and professionals by offering a unique coffee experience at strategic Lowe's locations and nearby construction sites for two weeks.

EXECUTION
In-Store Experience: Coffee stands at Lowe's stores in Hialeah, North Miami, and Kendall from 6 AM to 12 PM, providing free Café Bustelo coladas.

Mobile Activation: Mobile Activation: Deployed a branded coffee truck to nearby construction sites, offering free coffee, promoting Lowe's MVP program registration, and distributing discount coupon.

INFLUENCER ENGAGEMENT

Collaborated with local influencers who visited stores and construction sites, sharing the experience through social media to increase reach and engagement.

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