Pepsi.

OBJECTIVE

We provided a unique production service for PepsiCo's "Grow Your Business" campaign. The focus was on enhancing the creative process with authentic and visually stunning imagery, resulting in an impactful original production.

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APPROACH

• Customized Visual Storytelling: Tailored for each market, involving close collaboration with local teams.

• Innovative Tools: Implementation of the "Combo Builder", enabling restaurants to effortlessly design their own marketing visuals.

• Culinary Artistry: Expertly crafted visuals that stylized traditional dishes, capturing their essence and cultural significance.

EXECUTION

We brainstormed ways to seamlessly blend culinary culture with PepsiCo branding, creating visually captivating stories.

• Featured traditional dishes paired with PepsiCo beverages.

• Collaborated with professional food stylists to bring these ideas to life.

RESULTS

The original production delivered a unique visual language that:

• Highlighted the synergy between dishes and beverages.

• Increased engagement on digital platforms.

• Fostered a deep emotional connection with consumers.