HE CHALLENGE

As the leading salmon brand, Verlasso sought to strengthen its leadership, elevate its premium positioning, and enhance its service offering. They entrusted us with crafting a digital communication strategy that would align with these objectives.

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OUR SOLUTIO

We designed and launched a new institutional website tailored to Verlasso’s three key audiences: homes, restaurants, and retailers.

The site was created to showcase the sustainability of Verlasso's salmon farming process, allowing users to appreciate the journey of the product from its pristine origins to the dining table.

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KEY FEATURES INCLUDE:

• Recipe inspiration: A curated collection of recipes to inspire creativity in the kitchen.

• Seamless online shopping: Enabling users to order directly from the site with ease.

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Additionally, we produced Verlasso’s institutional video, traveling to the salmon farms in Chile to capture the entire sustainable farming process. This immersive storytelling brought Verlasso’s values to life, offering a firsthand view of their commitment to quality and environmental care.

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By connecting Verlasso’s values of flavor, health, and environmental care with a user-friendly online experience and authentic storytelling, we reinforced its position as a premium and sustainable brand.